Illustration

Illustration brings our
stories to life.

Custom illustration adds depth and texture to messages, and can elevate designs by bringing unique personality to each project.

Considering Illustration

When we create illustrations for a project, we think of the audience we’re speaking to, the message we’re trying to convey, and the context of our branding. “PRH Orange” doesn’t always have to be incorporated into illustrations, but it should be considered, and if not used in the art itself, then it should be represented elsewhere in the campaign.

There is an opportunity to live up to our diversity and inclusion goals when it comes to commissioning art from illustrators. We think about the context in which we reach out to artists, their identity, and the kind of art they create, and we are continually seeking out new artists to work with.

Wordmarks

A single mark to
tie it all together

Animation

Bringing it to life
through movement

Wordmarks

A wordmark (or logo) can help establish personality and create cohesion within a large campaign.

Design Process

Whether designed in-house or by a freelance illustrator, the process for creating a wordmark is the same. We first establish the audience and the goal of the campaign. Then, using our brand fonts (Shift and Fort) as a jumping-off point, we start sketching out wordmark options. A strong logo evokes the spirit of a campaign, is easily recognizable, and can be reduced to a small size without losing legibility. Through rounds of revisions in pencil, then ink, and finally digitally, we arrive at a finished logo that can be incorporated into our designs.

Examples of recent projects.

Animation

Animation can provide surprise & delight in an otherwise flat design.

Why Animation?

When done well, animation can liven up an ad, email, or webpage, and increase user engagement and enjoyment. Understanding how and why you plan to use animation is critical at the onset—it determines the output of the work and, often, who will be creating it.